Google Lists Out Updates Coming to Featured Snippets in Mobile Search

Google has all the practiced reasons to bet its fortune upon mobile traffic – information technology has already overtaken the traffic generated from desktops and is growing with the popularity of voice administration. The search giant recently appear its push button for faster-loading links in the mobile search results and is now detailing the best utilise of "Featured Snippets" to brand mobile search more relevant for marketers, and thus, for users.

Featured Snippets, equally the proper noun suggests, are tiny snippets from articles in the Google search results which provide a preview or show relevant answers to queries. Although the feature has been roped in controversies over wrong responses, Google wants to add more reach and increase the accuracy of results in Featured Snippets. Veteran journalist and company'southward liaison for Search, Danny Sullivan, listed out all-time practices for using the snippets feature to assistance content creators "enhance the search experience by making it easier to admission information from adept sources."

Sullivan admitted that Google doesn't bank check for the authenticity of the results shown in these snippets due to the "rare and fringe" nature of queries and deserved the criticism for inaccurate results. But he also claimed that these results are found out to be 97.4 percent accurate, every bit per feedback from "search quality raters".

The company recently added a Feedback button for users to flag any incorrect data and volition at present planning to add newer sections including one which lists what "People too search for". It is also evaluating ways to show "nigh-match" results and testing options to brandish multiple featured snippets for a single query.

Lastly, Google might evidence multiple results in a carousel format which will let seekers to "interactively select a featured snippet specific to [their] state of affairs." This will also allow users to identify, and report information which is faulty or contradicts other pages in the search results. Eventually, nosotros might even see Featured Snippets completely replacing the "10 bluish links" format, but at that place is no word on that so far.

Source: https://beebom.com/google-updates-featured-snippets-mobile-search/

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